Parenting Styles Have Impact On Society - 1096 Words

Parenting styles have had an impact on society for centuries. The way caregivers bring up the children they are responsible for, paves the way to their future and personality. Children are continuously interpreting the things that their caregivers do. Including messages, body language, conversations, actions and the different styles of parenting. Various parenting styles continue to reflect the different patterns in parental behaviours. These are influenced in their family environments in which both parents and child live in. Individuals who come from families of a single - parent are more acceptable to responsibility, decision making and independence than an individual that resides in a dual-parent home (Pearson, 2009). Researchers continue to support the assumption that parents cannot be characterized into a single parenting style and the impact of parenting style on lifestyle factors is influenced by social and environmental factors. Parenting styles have also shown to differ bas ed on ethnicity (Johnson, 2012). As centuries go by the difference between the parenting styles change. In 1992, according to Steinberg and associates there were three types of parenting styles. This consist of acceptance-involvement, psychological autonomy-granting and behavioural strictness-supervision (Zakeria, 2011). Since than there have been four fundamental types of parenting styles that will be examined in this paper. Among these four includes authoritative, authoritarian, permissive, andShow MoreRelatedCross-Cultural Differences Between Asian American Parenting1397 Words   |  6 PagesBetween Asian American Parenting Styles To compare, another study, by Cindy Lin and Fu (1990) compared and contrasted the parenting styles amongst Chinese, Immigrant Chinese, and Caucasian-American parents. The study was conducted on mothers and fathers of 138 kindergarteners, and first and second graders in the USA and Taiwan. This study researched the parental authoritativeness, academic achievement, and independence encouragement amongst the two cultures, and parenting styles through the use ofRead MoreParenting Styles and Their Effects on Children1545 Words   |  7 Pagesstudies have found patterns in parenting styles and their effects on children. Parenting isn’t only a collection of skills, rules, and tricks of the trade (Lloyd, Carol. 2012)†, it defines who you become, reflects your culture and represents values important in a family. Parenting style has a long term impact on a child’s development, success and outlook on life. The three styles of parenting are permissive parenting/hands-off p arenting , authoritarian parenting, authoritative parenting .StudiesRead MoreTaking a Look at Different Parenting Styles757 Words   |  3 Pagesway they do† (Belsky, 2005)? When it comes to parenting, the demeanor and strategies, in which parents practice, in order to efficiently integrate their children into society defines parenting style. Studies encompassing parenting styles show that no two styles are considered similar. Jay Belsky, professor of psychology, uses his process model of the determinants of parenting to emphasize, â€Å"the social-contextual factors and forces that shape parenting† (Belsky, 2005). According to Belsky, these parentalRead MoreParenting Styles And Their Influence On Children1264 Words   |  6 Pagesmay become a parent but just because you have a child or children does not mean you have the fundamentals of being a good parent. Raising children you should be ready to teach, construct develop have conformity in the home and nature skills into your child so they are ready for society and the world in their near future. When parenting a child there are serval ways to raise children. Many parents prefer different methods over others. Some parenting styles are use more than others and are much favorableRead MoreHow Does Parenting Affect Children? Essay982 Words   |  4 Pages How Does Parenting Affect Children? All parents have their own methods of raising their children. Some parents are more lenient, some strict, and some are absent entirely. What effect does this have on the children as they grow into adulthood? Studies have shown that different parenting styles can affect a child’s psychological development as well as the child’s overall psychological well-being. Parenting style can determine whether the child will have issues such as problematic behavior or poorRead MoreChild Rearing Is The Right Type Of Parents983 Words   |  4 Pagesand I have talked to each other about having a child. We have discussed about the possibilities that could happen if we do decide to go through with it. More importantly, how good of a parent can we become? Will we be able to provide for all the needs of the child? Will we be able to instill the needed values for the child to grow as an upstanding person? How can we be the right type of parents and should we do it the American or the F ilipino way? These are the discussions that we have everyRead MoreParenting Styles And Their Effects On The Child Development Essay1152 Words   |  5 PagesParenting Styles and their Effects on the Child Development Parenting is the process of raising a child. It is one of the oldest responsibilities parents have towards their children. Be a parent can be challenging and rewarding as well. Each parent uses different parenting styles. In the early 1960s, Diana Baumrind concluded that parenting styles differ in four important areas: parents warmth/nurturance, discipline strategy, communication skills, and expectations of maturity. She concluded thatRead MoreComparison of Parenting Styles948 Words   |  4 Pagesup to be successful contributing members of society. Being a parent is a difficult, yet rewarding task. But why do some types of parenting result in juvenile delinquency while others find success. There are four generally recognized parenting styles and are categorized: authoritarian, permissive, neglectful, and authoritative. This essay will break down the various styles, its type(s) of discipline and effectiveness. The authoritarian style of parenting is control focused and militaristic in approachRead MoreAnalysis Of Akeelah And The Bee1018 Words   |  5 PagesArmstrong, Mullen Zigman, 2006). Parenting Style The character Tanya Anderson, the mother of Akeelah Anderson, in â€Å"Akeelah and the Bee† displays an authoritarian parenting style throughout a considerable portion of the film. In the beginning of the movie the matriarchal leader figure of the home, Tanya, demands everyone come to the table and devalues all but one of her children because they were not quick enough to dinner. During this scene, she states, â€Å"†¦.at least I have one baby who appreciates allRead MoreA Research Project On Children s Experiences And The Information They Display On Blogging Websites And Social Media1411 Words   |  6 Pagesmaybe how it is controlling their style of parenting. For this study, I compared and analysed a range of mummy and daddy blogs and the trends they present alongside with the literature. Through this study I could compare how mothers and fathers use this social media and Internet websites, if they seek the same info, if they have the same support offered and as well how they are seen. Results Themes underlying the blog post; In analysing range of 30 blog parenting blog post, three main themes became

What Made Theodore Roosevelt a Great Leader Essay

What made Theodore Roosevelt such a great president and person? Many people aspire to be like him, but he sets a high bar for humanity. He is in many peoples opinions one of the greatest presidents of the United States, so incredible that his face is set in stone and will be for hundreds of years in the future. Theodore Roosevelt, Junior was born on October 27, 1858. His father was Theodore, Roosevelt, Senior and his mother was Martha Stewart Bulloch. He lived in New York City in a section that is called today, Gramercy. Theodore had an older sister, a younger brother, and a younger sister. When young Roosevelt was often sick, he had to sleep propped up in a or slouching in a chair. Theodore boxed and exercised to fight his†¦show more content†¦The Lincoln Principle, If you never try, youll never succeed, applies greatly to Theodore Roosevelt. If he had not tried to change America many things would be different even now. He regulated businesses more so that they di dnt become as powerful as they were becoming. He wanted to change things so he did. If he had not pushed to have the Panama Canal finished it probably would have taken much longer and more people may have died in the making of the Canal from going slower and more mosquitos and such insects are able to suck the blood from people. This puts them at a higher risk to get diseases transmitted by the insects. Remember that the best leaders never stop learning also applies to Roosevelt. He knew that he had to learn from his advisors as well as the American people and had to listen to what they wanted as well. He learned from people wherever he went. Because he was a fan of Progressionism he knew that to go forward he had to listen to more than just what he thought, and that he couldnt be stubborn. Roosevelt would try to not make mistakes when speaking publicly. Roosevelt could not afford to be a bad speaker as then it would reflect badly on the United States Government and the Peop les choice of the best possible candidate for president. People would listen to his words, he knew if he said the wrong thing it couldShow MoreRelatedAndrew Jackson And Theadore Roosevelt Essay1169 Words   |  5 PagesAndrew Jackson and Theodore Roosevelt were two men with very many things in common. They both were Presidents in the United States of America at some point in time. They each have served many years as some sort of governor with Jackson being the military governor of Florida and Roosevelt being the governor of New York. Roosevelt and Jackson were major influences towards this country. But even with those similarities between them they were two men with differences. One was a big military man whileRead MoreTheodore Roosevelt : A Leader Of This Great Nation1666 Words   |  7 PagesForty-three men have served the United States as the leader of this great nation. This responsibility is not an easy one. In the late 1920s, Mount Rushmore was being planned and the archite ct decided to include four of the forty-three presidents, then 30 to select from, that have served the United States: George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln. It is clear why George Washington, as the first president, Thomas Jefferson, as third president and author of the DeclarationRead MoreTheodore Roosevelt, Jr.975 Words   |  4 PagesIsaac Ramirez Mrs. Christian 6th period November 17, 2014 Theodore Roosevelt, Jr. â€Å"It is hard to fail, but it is worse never to have tried to succeed.† (TheodoreRoosevelt.BrainyQuote.com. Xplore Inc, 2014. 17 November2014.http://www.brainyquote.com/quotes/quotes/t/theodorero103482.html ) The reason why this quote relates to what he did is he did not stop and quit , although the catastrophes . He still managed to keep going and it is saying that its easier to at leastRead MoreEssay on President Theodore Roosevelt1062 Words   |  5 PagesPresident Theodore Roosevelt was the outmost incredible president of our nation. He cared about every aspect of our country. He was remarkable, brilliant, and strong. He brought something different to the table of the presidential legacy. His personality, however was like no other, he was an impossible act to follow. He also was impetuous and did not hesitate to work around the regulations to get what he wanted. With the assassination of President McKinley, Theodore Roosevelt stepped up to becomeRead MoreTeddy Roosevelt And The Development Of The National Parks1353 Words   |  6 Pages Teddy Roosevelt and the development of the National Parks 11/30/2014 Nicholas Wittkopp He was the youngest candidate to become president. He was the leader of the progressive movement. He was our twenty sixth president, he served from 09/14/1901 to 03/4/1909. He was a writer of thirty five books. He was New York s thirty third governor. He was a naturalist. He was a war hero in the Spanish-American War. He was a member of rough riders. He trust busted forty corporations. He made pure food andRead More Theodore Roosevelt Essay1657 Words   |  7 PagesTheodore Roosevelt Theodore Roosevelt was a strong leader and ruled with an iron fist as a president. He conquered the frontier and went on to conquer other countries as well. Roosevelt was a born leader. During his childhood he overcame his sickness by exercising and participating in outdoor activities. After Theodore graduated from Harvard he went straight into politics. He began his career as the president of the New York Board of Police Commissioners. Later Roosevelt continued his careerRead MoreTheodore Roosevelt . Introduction To The Life Of Theodore1574 Words   |  7 PagesTHEODORE ROOSEVELT Introduction to the Life of Theodore Roosevelt Theodore Roosevelt was born October 27, 1858 in New York City to Theodore Roosevelt Sr. and Martha Bulloch. Theodore was also known as Teedie or Teddy. Due to his continuing battle with health issues, which started at birth, Roosevelt was homeschooled along with his siblings. The family house also had a gymnasium where he lifted weights and boxed to help him gain strength. Despite what appeared to be a sickly and weak child, RooseveltRead MoreTheodore Roosevelt s Views On The Black Man895 Words   |  4 PagesTheodore Roosevelt is many things; a soldier, nature lover, politician, and author.After watching the videos on Theodore Roosevelt, I found it intriguing on how he was one of the only few presidents to have ever received the Medal of Honor and the Nobel Prize during his lifetime. During which, he had written 35 books and was able to communicate in 6 different languages. Even for a multi-linguist like myself, having the ability to communicate and to maintain the level of knowled ge and comprehensionRead MoreMilitary History / Book Review The Rough Riders Essay1361 Words   |  6 Pagesgiven to the first U. S Volunteer Cavalry during 1898. Before becoming President of the United States Theodore Roosevelt leader the Cavalry along with Colonel Leonard Wood as second in command. The Rough Riders were part of the Spanish-American war; Battle of the Guasmas, Battle of San Jun Hill and Seige of Santiago. Roosevelt goes into details about his journey to Cuba in this book. Theodore Roosevelt was assistant secretary of the Navy and reassigned in 1898 to make the Rough Riders. As for LeonardRead MoreThe Presidency Of The United States1401 Words   |  6 Pagesnineteenth century presidents, such as Abraham Lincoln, wielded great power and significantly influenced the future of the United States, many were really just caretakers eclipsed in prominence by various industrialists and robber barons. The modern American presidency was actually the creation of Theodore and Franklin Roosevelt who by different means expanded and strengthened the office of the President of the United States. The Roosevelt family revolutionized how the United States operated and functioned

Marketing Plan for a Specific Business is Brisbane Boutique

Question: Prepare a social media marketing plan for the new business of the Brisbane Brewery Company? Answer: Executive Summary This marketing plan has been developed in the context of Brisbane Brewery Company which is considering the start up of its business in the Brisbane market for its wide range of alcoholic and non alcoholic brewery products. A brief analysis as carried out in relation to the marketing of products and services indicates that Brisbane Brewery Company is known as the provider of high quality brewery products initially in the market of Brisbane and South East Queensland. Based on its performance in such markets, it is considering its expansion into the entire Australia. The market analysis has been carried out in respect to the Brisbane market for the beverages related industry and the performance of analysis has indicated that there has been stiff level of competition being prevalent across such markets especially within well established brewery boutiques across the market. As a result, Brisbane Brewery Company is also likely to face significant level of effect of such highly competitive market conditions. The analysis of the external environment has also been carried out through the application of PESTEL analytical tool which revealed that the external environment particularly the political, economic and socio cultural conditions are highly favourable to Brisbane Brewery Company in performing the start up of its business and thereby in marketing it within such market. The analysis of Brisbane through SWOT analytical tool has indicated that the core strength point of the company is mainly in terms of its wide range of offerings, but the weakness is identified as its newness factor in the market. Apart from this, the marketing mix analysis has been carried out in relation to the companys alcoholic and non alcoholic range of offerings, and the product strategy as noted is mainly to offer wide range of products to its customers, and it also includes different variety of alcoholic and non alcoholic drinks. The company also focuses especially towards the quality factor. The analysis with respect to the pricing strategy indicated that the main focus of the Brisbane Brewery Company has been to target higher price or premium prices from its customers for the offerings as made by it. The place or distribution strategy considered in selling its wide range of brewery products is mainly through the supermarkets and retail chain stores and also through its own distribution outlets. Finally, the promotional strategy has been analysed and it has been assessed that the core focus of the company has been to promote its offerings through a rigorous adaptation of social media strategy. The promotional activities would be carried out through the application of both the offline media and the online media tools. A Description of the Organisation and Product or Service This marketing plan is in relation to Brisbane Brewing Company which has been a boutique brewery that is about to open in Brisbane, Queensland. The company is yet to start its operation and it has been in the process of building a state of art distilling plant in Brisbane northside with the aim of performing the production of uniquely different brewed drinks both alcoholic and non-alcoholic so that they can be distributed to final consumers through a range of retail outlets and licensed establishments. The distribution strategy that has been considered by the Brisbane Brewing Company is mainly to perform the distribution of its alcoholic and non-alcoholic products across Brisbane and South-East Queensland. However, the future plans of the company indicate that it intends to distribute its product across entire Queensland and Australia. Thus, the analysis of Brisbane Brewing Company indicated that the company has been in the process of starting up its operations and its core products and services offerings imply that it is planned to provide different flavours of both alcoholic and non-alcoholic drinks to its customers. Thus, it can be categorised within the beverage industry that aims at meeting out the drinking requirements of its customers. Market Analysis Direct and Indirect Competitors An analysis of market condition is essential in setting up an appropriate marketing strategy for Brisbane Brewing Company. The beverage market analysis in Brisbane Australia indicates that there have been direct as well as indirect competitors that are operating across the country. An analysis of the Brisbane market indicates that there are large ranges of boutiques that are currently operating and they have established themselves over the years. These are mainly identified as Castlenmaine Perkins, Green Beacon Brewing Company, Newstead Brewing Company, All Inn Brewing Company Croft Brewing Company and many more (Green Beacon Brewing Company, 2015). All these are the well established brewing company that are currently operating across Brisbane and some of these are international players that have gained significant level of recognition in the industry (Newstead Brewing Company, 2015). These boutiques are therefore known as direct competitors of the Brisbane Brewing Company, and as su ch, appropriate strategies need to be devised in ensuring that the company achieves higher level of growth and success despite highly competitive market. The indirect customers of the company in particular include the international and well established brewing companies such as Coca Cola, PepsiCo, and Boot Juice Bars etc. These companies would indirectly compete with the Brisbane Brewing Company with the soft drink market segments. PESTEL Analysis Political: Brisbane Chamber of Commerce affects the growth performance of businesses across the country, and the brewing boutiques are adequately supported across the region (Brisbane Chamber of Commerce, 2015). Economic: Brisbane economy is growing rapidly in respect to both the business class and general people, and there has been rising consciousness of maintaining health conditions. Thus, Brisbane Brewing Company gets good opportunities in marketing such growing target population (Aitken, 2013). Socio-Cultural: The socio cultural trend in Australia indicates that beer drinking trend has been highly popular across the country. People likes both the alcoholic and non-alcoholic drinks and this is evident from their increasing consumption for such brewery (Brisbane the Emerging Cafe Scene, 2015). Technological: The technological implication is severe as the brewing companies in Brisbane make use of technology to a greater level in promoting their brands. The use of social media such as Facebook, Twitter is significantly higher in promoting their brands. Ecological: The impact of breweries over the ecological values is also significant because they account for the consumption of significant amount of natural resources such as water. As a result, the impact of brewery companies is significant over the ecological performance. Legal: There are specific labelling requirements as provided by Food Regulation Australia in respect to alcohol production companies that needs to be observed carefully. SWOT Analysis An analysis of Brisbane Brewing Company indicates that the strength point of the company is mainly its offerings in terms of both the alcoholic and non-alcoholic drinks to its customers. In addition to this, the company also plans to enter into the Brisbane market initially with different flavours of beverages for its customers. As a result, the company is in a better position to target wide range of markets through its different flavours of alcoholic and non-alcoholic beverages for its customers. Apart from this, the weakness as evident in respect to the Brisbane Brewing Company is mainly its newness in the industry. The brand of Brisbane Brewing Company is newer into the market and as a result, this can be considered as a major weakness of the company in satisfying its customers. Apart from internal analysis, an analysis of Brisbane Brewing Company also indicates about the opportunities which have been identified as significant from the analysis of markets of breweries in Australia . The rising demand within customers for both the alcoholic and non-alcoholic drinks is significant from the point of view of achieving higher level of growth by Brisbane Brewing Company. In terms of threats is concerned, the major threat is mainly in terms of stiff level of competition from the already established players in the industry within the brewery segment. Consumer Behaviour An analysis of the behaviour of consumer is essential in efficiently targeting them with the offerings as made by the company. The type of consumers including the target market for the product and services are analysed as follows: Type of Consumers: The type of consumers that are specifically considered by the company in targeting its products and services are mainly the young consumers especially in the demographic age details of 18-25 years of age especially in respect to alcoholic segments. Contrary to this, with respect to non-alcoholic segments, the target customers include 18-35years customer groups. The consumers for the non-alcoholic beverage mainly include customers that are conscious with their health performance and pays adequate attention towards enhancing their health through naturally extracted food drinks. However, the consumer in respect to alcoholic beverages is mainly those customers that have higher preferences for alcoholic beverages such as regular visitors of beer bars. Target Market: The target market that has initially been considered for the purpose of targeting the alcoholic and non-alcoholic beverages is the market of Brisbane and South East Queensland and once the brand would achieve positive level of acceptance within its target customers, the distribution of the product will be expanded into the entire Australian markets (North Brisbane is Australias worst binge alcohol drinking area, 2014). Marketing Mix highlighting the Use of Social Media This section of analysis is now focused towards devising efficient marketing strategy through the consideration of marketing mix elements. The marketing mix comprises of four important Ps such as product, price, place and promotion. The strategy of the Brisbane Brewing Company in relation to these important Ps of marketing are analysed in this section through the consideration of social media in particular. These strategies are separately discussed as follows: Product: The strategy in relation to the product is the most significant factor in attracting customers because the effectiveness of companys offerings is a crucial determining factor to a companys overall success. As in relation to the given boutique, the core product that has been proposed to offer to the customers is mainly the combination of both the alcoholic beverages and non-alcoholic beverages. This is mainly because the Brisbane Brewing Company is focused towards satisfying the need and expectations of customers in the beverage industry. Regarding the offerings of breweries, the company proposed to provide a large range of variants in its offerings. As for instance, within the alcoholic drinks, the product menu of the company will include both the soft drinks as well as hard drinks. The customers that prefer to drink stronger beer would be offered with beer that has higher percentage of alcohol whereas customers having preference for light drinks would be offered with beer w ith lower percentage of alcohol into it. Apart from beer offerings to customers, they will also be offered with wine of different tastes and quality as well. This would also be included within the alcoholic drink category that has been planned to offer by Brisbane Brewing Company (Bowman and Gatignon, 2010). The current range of beers as offered by Brisbane Brewing Company under the name of Brewhouse Beers are categorised into different brand names including Sunshine that includes Honey Wheat, Star Lager including Classic Pilsner, Walker that includes American India Pale Ale and BPA i.e. business pale ale. These different categories of beers as offered to customers currently are aimed at satisfying the needs and expectations of different range of customers of the company that prefers different taste and preferences. The focus point of the Brisbane Brewing Company in this context is mainly in towards quality factor, as the company aims at maintaining higher quality levels in its offerings. Thus, the product strategy of the company is identified as satisfying the distinguishing needs and requirements of its wide range of customers. Along with the quality focus, the organisation also focuses towards the variety factor with emphasis on providing different kinds of tastes and preferences to i ts customers. The customers are therefore targeted with the product quality including the variety factor so that they are offered all their requirements under one roof (Brewhouse, 2015) Apart from the alcoholic products, the non-alcoholic products are also considered within the product portfolio as offered by Brisbane Brewery Company. The non alcoholic drinks also forms a part of the companys offerings, and this mainly include soft drinks especially for the non drinkers. These includes cola flavoured drink, different flavoured soft drinks including that of apples taste drinks, orange soft drinks, pineapple flavoured drinks, peach flavoured drink, litchi flavoured drink and many more. These are included within the soft drink category as planned to offer by the company. They are positioned as catering to the non alcoholic drink requirements of the customers of the company, and focused towards satisfying the healthy factor that has become the primary concern of the people at large. The product strategy with respect to different brewing products of the company is that they will be offered in different sizes such as 1000 L batches, bar in pots, pints, jugs, and tasting r acks. These different sizes as offered are aimed at catering to the individual needs and requirements of the customers in a positive way. Pricing Strategy: The strategy in relation to pricing is also crucial as it is an important determining factor with respect to the offerings as made by the company. This suggests that companies charging higher prices or premium prices for their products and services are usually regarded as catering to the needs and requirements of premium class customers, and their products are generally associated with higher quality levels. Contrary to this, the products that are made available in the market at the lower rates are generally regarded as of lower quality (Wenderoth, 2009). In respect to the given case of brewery products as offered by Brisbane Brewery Company, the importance of pricing factor is significant. The pricing strategy in relation to the brewery products of the company is considered as higher pricing strategy whereby both the alcoholic drinks and non alcoholic drinks are offered at premium rates to its customers. The premium pricing strategy is although considered in respec t to the alcoholic and non alcoholic beverages of the company, however, the prices for different sizes product would be different. The packages that are of 1000L are usually charged at lower unit rate as compared to the beverages offered in small sizes and shapes. Thus, the overall pricing strategy in relation to the offerings of the company would be premium prices for both the alcoholic and non alcoholic range of beverages as offered by the company (Brewhouse, 2015). Place Strategy: The success of a product is largely dependent on the place strategy that has been considered by the organisation in this context. The place strategy indicates about the availability of the products that has been made sure by the company across different locations so that they can be easily accessible to customers. The effectiveness of the products and services as offered by the business is mainly from its availability that has been made sure across different locations (Bowman and Gatignon, 2010). As in respect to the Brisbane Brewery Company, the strategy that has been considered in relation to the place is mainly to make the product available across all the major locations initially at Brisbane because the company aims at targeting its customers in the Brisbane markets initially. The effectiveness of the place strategy of the company is largely dependent on the distribution network and strategy that has been considered by the company (Brewhouse, 2015). In respect to the different brewery products that are planned to sell by the company in different shapes and sizes, the distribution strategy that would be applied is mainly through making its products available through different supermarkets and retail stores across Brisbane area. In addition to this, the companys own outlets will also be considered in selling the wide range of alcoholic and non alcoholic beverages to its customers. In these ways, the products and services would be physically made available to large range of customers across the company. However, it is not only the physical distribution of products and services, but there would also be the online distribution of its wide range of offerings that would be made in the local markets across Brisbane. The beer products as offered by the company would be made available via its own website whereby different ranges and categories of beers and non alcoholic drinks would be listed and they would be sold via the companys websit e (Brewhouse, 2015). In these ways, the distribution of products and services would be performed in relation to the offerings of the company across different markets so that they would be readily made available for its customers. Promotion Strategy: This has been the most crucial element in respect to the marketing mix, as adequate level of promotion of companys offering is important from the point of view of persuading customers in purchasing its products and services. Promotion would be carried out distinctively by way of applying both the offline media and the online media in the process. The platform for marketing would therefore be offline mode which includes marketing via print medium in the form of pamphlets distribution which would include details about the wide range of alcoholic and non alcoholic drinks as offered by the company, newspaper advertisements and also use of television advertisements performed through celebrity endorsements. These are the important modes of performing the promotion through the application of offline media by the company (Bowman and Gatignon, 2010). Apart from the above offline mode, there would also be the consideration of online mode in performing the promotion of the new business offerings. The strategy that would be considered by the researcher is mainly in terms of promoting through online mode is the social media marketing strategy. Social media marketing is an important way in which the products and services offerings by the company would be marketed to their target customers. The promotional strategy would be to link the offerings with the imagery that the products as offered are of high quality products by the company. The tone and voice of social media that will be utilised is mainly that the product is of high quality and caters to diverse needs of the customers. The brand would be promoted in a positive way via such online mode whereby there would be separate Facebook page that would be created in advertising the companys offerings. Apart from this, the use of Twitter would also be performed whereby the people should be encouraged to tweet about their experience and share any improvements that wish in the breweries as offered by it (Barefoot and Szabo, 2010). The implementation of the advertising through the application of social media is highly crucial from the point of view of achieving higher level of success. As a result, in respect to the marketing and promotion of the given brewery products via such social media, there will be the creation of a Facebook account in the name of Brisbane Brewery Company, and there would be separate advertising pages that would be designed. These pages would create adequate level of images of the breweries of the company and the people will be encouraged to share their views. There would not be any specific timing that would be considered in this respect, and the customers would be encouraged to share their opinion at regular basis. The testing would be done based on the positive level of comments or opinions as shared by the users, and also via assessing the number of likes in the Facebook page. The evaluation that the product has been highly efficient would be performed by way of applying the concept that higher number of likes and positive comments would mean that the product has been accepted and there has been positive marketing being performed and vice versa. The milestones that would be set to accomplish is 1000 Facebook likes and 300 re-tweets within a period of one month (Smith and Zook, 2011). Budget In performing the marketing of Brisbane Brewerys alcoholic and non alcoholic products, there would be specific budget that would be needed. As for instance, in performing the marketing through offline and online mode, there would be a budget of $50000 considered. The distribution of budget to both these online mode and offline mode is performed equally whereby $25000 would be applied in activities such as pamphlets distribution, newspaper and magazine advertisement and also through TV advertisement. The remaining $25000 will be utilised in the social media advertising including the usage of Facebook pay services to advertise products, Google Adsense in promoting products online and many more. In these ways, a budget of $50000 would be applied in performing the marketing of companys offerings via the online as well as offline mode. References Aitken, J. (2013). Brisbane Marketing's ambitious plans for economic growth [Online]. Available at: https://www.smh.com.au/national/people/brisbane-marketings-ambitious-plans-for-economic-growth-20130107-2cbst.html [Accessed: 04 February 2015]. Brisbane the Emerging Cafe Scene, (2015) [Online]. Available at: https://www.cafeculture.com/general-interest/brisbane-the-emerging-cafe-scene [Accessed: 04 February 2015]. Barefoot, D. and Szabo, J. (2010), Friends with Benefits: A Social Media Marketing Handbook, No Starch Press. Bowman, D. and Gatignon, H. (2010), Market Response and Marketing Mix Models: Trends and Research Opportunities, Now Publishers Inc. Brewhouse, (2015) [Online]. Available at: https://www.brewhouse.com.au/sunshine [Accessed: 04 February 2015]. Brisbane Chamber of Commerce, (2015) [Online]. Available at: https://brisbanechamber.org/ [Accessed: 04 February 2014]. Green Beacon Brewing Company, (2015) [Online]. Available at: https://www.greenbeacon.com.au/our-story [Accessed: 04 February 2015]. Newstead Brewing Company, (2015) [Online]. Available at: https://newsteadbrewing.com.au/ [Accessed: 04 February 2015]. North Brisbane is Australias worst binge alcohol drinking area, (2014) [Online]. Available at: https://www.news.com.au/lifestyle/health/north-brisbane-is-australias-worst-binge-alcohol-drinking-area/story-fneuzlbd-1227041818517 [Accessed: 04 February 2015]. Smith, P.R. and Zook, Z. (2011), Marketing Communications: Integrating Offline and Online with Social Media, Kogan Page. Wenderoth, M. (2009), Particularities in the Marketing Mix for Service Operations, GRIN Verlag.

Role of Central Bank in Australia

Question: Discuss about the Report for the Role of Central Bank in Australia. Answer: Introduction The present report examines and analyses the role of central bank of Australia. In this context, it evaluates the role of central bank in Australia in implementing monetary policy, current economic environment of Australia, examination of effectiveness of monetary policy of the country, impact of the global issues on monetary policy and budget repair and the role of Authorized Deposit Institutions (ADIs) in dealing with credit and operational risk. At last, the report also provides some recommendations to the central bank of the country in improving the economic growth of Australia. Role of a central bank in Australia in implementing monetary policy and regulatory requirements imposed on the central bank in performing its responsibilities The Reserve Bank of Australia is the central bank of Australia that is responsible for developing monetary policy of the country. The monetary policy of the country takes major decisions involved in establishing interest rate in the financial markets. The board of Reserve bank of Australia determines the interest rates for meeting the objectives determined in the Reserve Bank Act 1959. The major objectives determined in the Reserve Bank Act 1959 are stabilizing the countrys currency, maintaining full employment and promoting economic prosperity and welfare of people in the country (Bishop, 2012). Thus, taking decisions regarding the interest rate is the main responsibility of the central bank of Australia that it performs through maintaining a uniform monetary policy in the country. The monetary policy developed through central bank of the country aims to promote sustainable growth of the economy through controlling inflation rates. Thus, the Reserve Bank of Australia encourages the long-term growth of the countrys economy through stabilizing the interest rates through the help of monetary policy developed. The monetary policy developed by the Reserve Bank Board forms a base on which the structure of interest rates in the country is established (Mayes and Toporowski, 2007). The Reserve Bank of Australia conducts its operations under the supervision of Council of Financial Regulators (CFR), Australian Prudential Regulation Authority (APRA), Australian Securities and Investments Commission (ASIC) and the Australian Treasury. The central bank of the country regulatory shares its views and opinions with all these regulatory bodies for maintain the efficiency and effectiveness of the countrys financial system. The Reserve Bank of Australia has also membership in Financial Stability Board (FSB) and the Basel Committee on Banking Supervision (BCBS) that regulates the reforms imposed by the central bank on the financial system of the country (International Monetary Fund, 2012). The FSB examines and evaluates the vulnerabilities impacting the financial system and suggest possible measures to be implemented by the central bank in addressing them. On the other hand, BCBS develops the international framework for prudence regulation of the countrys banks. The Reserv e Bank of the country works in co-operation with CFR agencies in the condition on occurrence of any crisis thus maintaining the financial stability. The CFR agencies advise the central bank of Australia about resolving the distress in the financial markets in emergency conditions (International Monetary Fund, 2012). Current economic environment of Australia The economy of Australia is categorized presently as one of the largest mixed economy internationally with GDP of approximately $1.62 trillion. The current economic growth of the country is estimated to be about 3.3% with inflation rate of 1.3 per cent. The Reserve Bank of Australia has presently kept the interest rates very low at about 1.75 per cent. This is mainly done by the central bank of the country to maintain a continuous economic growth despite of the decline in business investment (Letts and Ong, 2016). The lower interest rates is maintained by the RBA for meeting the demands of the domestic sector and thus to reduce the inflation. The RBA has developed and implemented the monetary policy for managing the exchange and interest rates in order to achieve the domestic objectives. The monetary policy developed by the bank plays a major role in overcoming the situation of high inflation through adjusting the interest rates. The conditions of high inflation may negatively impact the economic growth of the country by disturbing the price equilibrium. Thus, the monetary policy of RBA is particularly aimed at achieving lower positive inflation rate for maintaining the flexibility in the price systems (Campbell, 2016). In addition to this, the monetary policy of the country has also taken into account a short-run trade-off between inflation and employment. This is done mainly to achieve the determined target of inflation as set up by the RBA. The short-run trade-off policy aims at easing of monetary policy under the conditions of any emergency for stimulating the economic growth. As such, the monetary policy of the country plays a pivotal role in cash market by influencing the short-term interest rates for overnight borrowing (OECD, 2014). The monetary policy of RBA HAS ALSO significant effect on the asset prices as stock returns is highly influenced by the increase or decrease in the cash rate. As per the Capital Asset Pricing Model (CAPM), the monetary policy has a direct impact on the prices of assets through influencing their expected future returns. The participants in the financial markets make changes in their portfolio as per the changes implemented by the RBA in the monetary policy. The ch anges in the interest rate determined in the monetary policy announced by RBA cause significant changes in the financial markets through influencing the asset prices and yields. The increase in interest rate can enhance the asset prices and yields significantly and vice-versa (OECD, 2014). Analysis of Mr. Morrisons comments that central bank effectiveness has been exhausted Mr. Morrison in the article The Australian Treasurer has argued that the effectiveness of monetary policy developed by the central bank has exhausted. Mr. Morrison has stated that ability of monetary policy developed by the RBA is diminishing with cash rate at a record of 1.5 per cent. Thus, as per Mr. Morrison the effectiveness of central bank rate cuts has diminished and thus has opposed the further cuts in interest rates by RBA (Ryan, 2016). The comment made by Mr. Morrison can be said to be reasonable as the RBA should consider more opportunities for maintaining economic growth rather than reducing the interest rates more. The banking sector is largely negatively impacted by the negative interest rate policy through reduction in deposit rates. Also, the negatives rates on deposits can cause households and business to withdraw their cash from the bank thus causing instability in the financial market. Mr. Morrison in the article has suggested the use of alternative measures such as increasing the income of people and uplifting their living standards. The banking sector of the country is also emphasizing on the importance of fiscal policy for creating economic expansion (Caution over rate cuts 'reasonable': RBA, 2016). Fiscal policy would help the government of the country to control the expenditure and tax rates and thus regulating the money supply. Thus, the establishing the fiscal policy would help the government of the country to use its revenue and expenditure sources for monetary stimulus in the country rather than cutting the interest rates. The current monetary policy developed by the Reserve Bank of Australia is losing its effectiveness as low interest rates are creating a pressure on the prices lading to accumulation of debts (Kehoe, 2016). The low interest rates maintained by the RBA would only lead to a short-term increase in the economic activity and can cause disrupt in the financial stability in the long-run. Thus, it can be said that the Mr. Morrison statement regarding the monetary policy ineffectiveness is reasonable as low interest rates maintained by RBA is posing several challenges to the stability of the financial system (Ryan, 2016). Impact of the global issues on making monetary policy and budget repair difficult in Australia The global financial crisis had a huge impact on making the monetary policy and budget repair difficult in Australia. The global issues that occurred after the occurrence of financial crisis such as collapse of large financial institutions negatively impacted the financial markets globally. The main reason behind the global financial crisis was collapse of US sub-prime mortgage market and busting of housing boom that results in disruption of global financial system. In addition to this, the withdrawal of the UK from European Union known as Brexit is further resulting in global financial stability. The weakening of the global financial systems resulted in posing several challenges before the monetary policy of Australia and making budget repair difficult. Brexit is also likely to have a wide impact on the US presidential election and the political system of the country. This is due to the large impact of the Brexit on the global economy recession. The fallout of Brexit has resulted in slowing down of economic growth and causing volatility in the financial market. The central banks are proving to be largely ineffective in maintaining the stability of the global financial system. This is mainly due to weakening of the British Currency and the U.S. has to look for new partners from the European Union countries (How Brexit Will Change the World, 2016). Thus, the instability in the global financial system is further posing challenges before the Australias monetary policy effectiveness. The negative interest rate is creating pressure on the RBA decisions for further policy action. This can cause upward pressure on the Australian dollar with monetary policy becoming largely ineffective for further cutting down the interest rates. The government of Australia has only a potential option of implementing a fiscal policy on creating a match between government expenditure and revenues thus strengthening the Australian dollar (Assessing the implications of negative interest rates, 2016). However, with the weakening of the global financial system the Australian government is facing the challenge of increasing the tax revenue due to global recession. This would further cause the budget repair rather difficult and thus can hamper the successful implementation of fiscal policy by the government. The increase in housing prices in Sydney is furthe r disrupting the financial system with upward pressure on the Australian dollar. Thus, the global issues such as financial crisis and fallout of Brexit are making monetary policy and budget repair difficult in Australia (Heath, 2016). Discussion on Authorized Deposit Institutions (ADIs) dealing with credit, liquidity, operating and interest rate risks in Australia and use of Basel Records to deal with these risks Authorized Deposit Institutions (ADIs) includes banks and credit unions of Australia that have gain authority from Australian government under the Banking Act 1959 to take deposits from customers. The ADIs are developed by the Australian Prudential Regulation Authority (APRA) for greater supply of funds that are gained directly from the capital markets. The rationale behind the concept of ADIs in Australia is to manage properly the deposits of investors by protecting it from the operational and interest rate risk (Apra Insight, 2012). The credit, liquidity, operational and interest-rate risk is lower for ADIs industry in Australia and thus is responsible for the large success of authorized deposit taking institutions in the country. The industry has remained profitable and well-capitalized and has not gained recession over the past 20 years in the Australia. The banking sector globally faces large risk on account of the bank restructuring as it is impacted directly with significant c hanges in the European Union rules and regulations. The ADIS however faces lower risk as it is not directly exposed to the fund markets and have limited exposure to economies of the European Union. Thus, global volatility has lower impact on the ADIs thus they effectively deal with credit, liquidity, operating and interest rate risk in Australia (Apra Insight, 2012). In addition to this, Basel Accords that are mainly the regulations of the banking sector namely Basel I, II, III also largely helps in dealing with capital and market risk. The banking regulations are established by the Basel Committee on Bank Supervision for ensuring that financial institutions have sufficient supply of funds for meeting their obligations (Peterson Institute, 2008). The Basel I that is first Basel accord aims at reducing the capital risk that is managing credit and liquidity risk faced by the baking institutions. As per the Basel I, all the banks globally are required to have a risk weight of 8% or less. The second Basel accord, Basel II, specially aims at reducing the market risk by encouraging sound banking practices. At last, Basel Accord III directs banks to maintain a minimum liquidity and equity ratio for preventing the occurrence of any financial crisis (Onyiriuba, 2015). Conclusion Thus, it can be summarized from the overall discussion held in the report that Reserve Bank of Australia plays a central role in regulating the monetary conditions in the country. The RBA is responsible for developing and implementing monetary policy that regulates interest rates in the country. However, RBA needs to adopt strong measures for enhancing the effectiveness of monetary m policy in order to stimulate the economic growth of the country that is slowing down due to global challenges. In addition to this, ADIs and Basel accords in Australia plays a large role in dealing with credit, liquidity, operational and interest-rate risks. Recommendations Thus, it can be recommended to the Reserve Bank of Australia on the basis of the overall discussion that it needs to make its monetary policy more effective by strengthening the economic growth of the country. The government of Australia is recommended to implement a fiscal policy in addition to monetary policy for promoting the growth of the banking sector. The RBA should develop a proper regulatory framework for protecting the impact of global issues on the economic growth of the Australia (Blanchard and Sheen, 2013). The fallout of Brexit is posing several challenges before the RBA and the Australian government to ensure the effectiveness of monetary policy and repairing the budget deficit. The low-interest rates is negatively impacting the business investment thus causing the decrease in tax revenue collected by the government. This is responsible for trade deficit in the country and thus the government of the country is recommended to adopt a strong fiscal policy for creating a match between tax revenue and expenditure (Canavan, 2016). Also, it should support the growth of ADIs industry in order to mitigate the liquidity and interest-rate risks as they do not have a direct exposure to euro economies as compared to that of banking sector. The APRA should also properly implement the Basel Accords for adequately managing the operational and market risk. References Apra Insight. (2012). Retrieved on 2 December, 2016, from https://www.apra.gov.au/Insight/Documents/12-Insight-issue-2.pdf Assessing the implications of negative interest rates. (2016). Retrieved on 2 December, 2016, from https://www.ecb.europa.eu/press/key/date/2016/html/sp160728.en.html Bishop, T. (2012). Money, Banking and Monetary Policy. Lulu.com. Blanchard, O. and Sheen, J. (2013). Macroeconomics: Australasian Edition. Pearson Higher Education AU. Campbell, F. (2016). The Implementation of Monetary Policy: Domestic Market Operations. Retrieved on 2 December, 2016, from https://www.rba.gov.au/mkt-operations/resources/implementation-mp.html Canavan, G. (2016). Why Fiscal Policy Is About to Make a Comeback. Retrieved on 2 December, 2016, from https://www.dailyreckoning.com.au/fiscal-policy-make-comeback/2016/10/10/ Caution over rate cuts 'reasonable': RBA. (2016). Retrieved on 2 December, 2016, from https://www.skynews.com.au/business/business/market/2016/10/18/caution-over-rate-cuts--reasonable---rba.html Heath, M. (2016). Australia Rejoins Global Disinflation Fight With Record Low Rate. Retrieved on 2 December, 2016, from https://www.bloomberg.com/news/articles/2016-08-02/rba-cuts-rates-to-record-low-to-counter-low-inflation-weak-jobs How Brexit Will Change the World. (2016). Retrieved on 2 December, 2016, from https://www.politico.com/magazine/story/2016/06/brexit-change-europe-britain-us-politics-213990 International Monetary Fund. (2012). Australia: Basel Core Principles for Effective Banking SupervisionDetailed Assessment of Observance. International Monetary Fund. Kehoe, J. (2016). Scott Morrison: No more RBA interest rate cuts. Retrieved on 2 December, 2016, from https://reia.asn.au/wp-content/uploads/2016/10/10-Oct-Scott-Morrison-No-more-RBA-interest-rate-cuts.pdf Letts, S. and Ong, T. (2016). Interest rates left on hold by Reserve Bank at 1.75 per cent. Retrieved on 2 December, 2016, from https://www.abc.net.au/news/2016-06-07/reserve-bank-leaves-interest-rates-on-hold-at-june-meeting/7484882 Mayes, D. and Toporowski, J. (2007). Open Market Operations and Financial Markets. Routledge. OECD. (2014). OECD Economic Surveys: Australia 2014. OECD Publishing. Onyiriuba, L. (2015). Emerging Market Bank Lending and Credit Risk Control: Evolving Strategies to Mitigate Credit Risk, Optimize Lending Portfolios, and Check Delinquent Loans. Academic Press. Peterson Institute.( 2008). Banking on Basel: The Future of International Financial Regulation. Ryan, P. (2016). Reserve Bank's interest rate cutting capacity may be at an end: Treasurer Scott Morrison. Retrieved on 2 December, 2016, from https://www.abc.net.au/news/2016-10-10/scott-morrison-rba-capacity-to-cut-interest-rates-end/7918334

College Essay Summer Activities Sample

College Essay Summer Activities SampleWhat makes an ideal college essay summer activities sample? Obviously, this depends on your personal preference and should be the basis of any plans you are thinking of doing. These activities guides will not only make your essay more enjoyable, but will also help you come up with better ideas.In general, these college essay summer activities will be structured in the same way as a normal essay. Some themes might include planning an event for yourself, improving yourself, preparing for school projects, figuring out the reasons for your graduation and analyzing the essay. In some cases, the activities will include simply having fun together as the aim of the activity itself.Once you have chosen some activities to do, it is time to decide on how to go about putting them into action. You can make use of the services of a college essay summer activities guide that is specially designed to help you plan your summer activities. They will help you plan your own activities, making sure that they are appropriate to your needs and does not involve too much stress.After you have put the work into place for your essay summer activities, it is important to stick to the schedule that has been set. This means that you should plan as a team. The members of the team should have been planning activities and deciding on which ones to do before hand. It will help your progress to set the same template as well.Since you want to make the most of all the different activities you choose to do, you may want to try out a few new things on your own. For example, maybe you could try taking an art course in college, or join a club and volunteer in the local park.These are all good ideas that will allow you to spend more time with your friends as well as spending quality time with your family. Another idea is to join a community activity where you can use your skills to help out around the neighborhood. This will allow you to build a lot of great contac ts as well as make your college life even more interesting.These are just a few ideas to get you started on college essay summer activities. Just as with any other activities, remember to check with your counselor to see if there are any restrictions that would prevent you from doing an activity that will help improve your college life. Remember, even though these activities are meant to make your college essay summer the best experience it can be, they can still be done by you as well.

Contemporary trends in the world of education

Since ages education has been attributed to the human civilization. It holds a significant value in every strong civilization. We can say that, from the beginning till now societies have been shaped up with the help of education as it is intended to instruct and enlighten the people. The world right now is in the progressive state which is certainly the outcome of education. Conversely, we can say that education is potent enough to address the future as well as the present needs of the individuals because it enables us to choose the right path. However, in the current climate, we can see as well as witness the dynamic change that has erupted in the world, and it has taken everyone by storm by providing the new methods of teaching and learning. On the one hand, it has introduced students to the world of ease and convenience by making the access to the best essay writer in their reach. Yet on another hand, it has provided multiple methods of teaching to all the professors and teachers. The rapid and evident changes in the world of education have improved our educational system by transmitting the immense amount of knowledge to every individual. Use of Technology: At first, professors, as well as parents, used to condemn the use of technology for academic purposes. However, right after witnessing its benefits everyone has realized that the use of technology has taken the efficiency and productivity of students to the next level. They are able to defy and confront all the academic challenges that are preventing them from reaching the highest peak of success. Focus on Craft and Creativity: You might have heard and noticed that whenever an interviewer conducts an interview, he is most concerned about the skills and creativity of the person. The emphasis on the creative and innovative skills instead of theoretical information has brought a major change in the method of learning and teaching. However, now even high profile and world-renowned institutes prefer enhanci ng and augmenting the creative skills of individuals rather than equipping them with the bulk of theoretical information. Online Forums: Several educational groups are working online to provide the guidance to all the struggling and help-seeking individuals. It might sound clichà ©, but it is true that in the past students need to struggle for contacting professionals and experts in the particular field. However, the advent of social networking sites has enabled students to have access to the professional and skilled individuals via online forums and educational platforms. Analytical Skills: Majority professors, as well as students, did not pay much heed to introduce an analytical approach to education. However, the current climate has made the fact evident that critical as well as analytical skills are required for the efficient performance of the individuals irrespective of the field. Hence, every institute is following the trend of encouraging and augmenting critical and analyt ical skills of students in every academic program. As a whole, we can say that the trends that have shaped up the world of educations are mostly because of the advent and emergence of science and technology.

Definition and Examples of Complex Transitive Verbs

Definition and Examples of Complex Transitive Verbs In English grammar, a complex transitive is a  verb that requires both a direct object and another object or an object complement. In a complex-transitive construction, the object complement identifies a quality or attribute pertaining to the direct object. Complex-transitive verbs in English include believe, consider, declare, elect, find, judge, keep, know, label, make, name, presume, pronounce, prove, rate, regard, and think. Note that verbs often belong to more than one category. For example, made can function as a complex transitive (as in Her thoughtless remarks  made  him unhappy) and also as an ordinary transitive verb (She made a promise). The  adjective  or  noun phrase  that qualifies or renames the object that appears before it is sometimes called an object predicate or object predicative. Examples During the night leprechauns painted the barn green.The judge declared the man guilty on two counts.Jack found his brothers behavior deplorable.Elena Kagan clerked for Thurgood Marshall and has long considered him a hero.When the Congress unanimously elected George Washington president, he accepted reluctantly.This man had made her happy and  made her miserable, but he was dependable. (Allison Brennan, Compulsion.  Minotaur Books, 2015)Men have called me mad, but the question is not yet settled, whether madness is or is not the loftiest intelligence. (Edgar Allan Poe, Eleonora, 1842)We called him Mother Superior on account of the length of his habit. (Mark Rent-boy Renton, Trainspotting, 1996) Meaning in Transitives and Complex Transitives [M]any of the verbs that appear in complex transitive clauses will also appear in transitive clauses without an object complement; but when they do, there is a change of meaning. Think about the different meanings of the verb in the following pairs of sentences: (49a) Transitive: Ahmed found the professor.(49b) Complex transitive: Ahmed found the professor marvelous!(49c) Transitive: Hojin considered the matter.(49d) Complex transitive: Hojin considered the matter a waste of time. (Martin J. Endley, Linguistic Perspectives on English Grammar: A Guide for EFL Teachers. IAP, 2010) The Relationship Between the Two Complements of a Complex Transitive A  complex transitive verb  has two complements, an argument NP [noun phrase] direct object and either a predicate NP or an AP [adjective phrase]. (5a) We considered Sam [direct object] our best friend [predicate noun phrase].(5b) They elected Mrs. Jones [direct object]  president of the PTA [predicate noun phrase]. There is a special relationship between the two complements of a  complex transitive verb. The predicate NP or AP says something about or describes the direct object, just as the predicate NP that is a complement of a linking verb describes the subject. The predicate NP or AP is either currently true of the direct object or comes to be true of the direct object as a result of the action of the verb. Part of the meaning conveyed by (5a), for example, is that Sam is our best friend. Part of the meaning conveyed by (5b),  for example, is that Mrs. Jones comes to be president as a result of the action named by the verb. Thus, complex transitive verbs, like linking verbs, are either current or resulting verbs.(Dee Ann Holisky, Notes on Grammar. Orchises, 1997) Active and Passive As is the case with any type of object, the DO [direct object] in complex-transitive complementation can also be passivized. An interesting fact is that the co-reference between the OC [object complement] and the DO survives passivization. 59. They made him president.60. He was made president. Note, however, that it is the direct object and not the object complement that can passivize! 61. They made him president.62. *President was made him. (Eva Duran Eppler and Gabriel Ozà ³n, English Words and Sentences: An Introduction. Cambridge University Press, 2013)